Important Notice
The Anchor platform is an AI-powered tool designed to assist with marketing compliance. It does not provide legal advice and should not be relied upon as a substitute for professional legal counsel. Always consult a qualified Australian legal practitioner for compliance matters.
1. No Legal Advice
Verteq Pty Ltd (trading as Anchor Compliance) (ABN 27 657 435 615) ("Anchor", "we", "us", or "our") provides an artificial intelligence-powered marketing compliance platform (the "Service"). The Service is provided for informational and educational purposes only and does not constitute legal, regulatory, compliance, or professional advice.
The compliance analysis, risk assessments, suggestions, corrections, and any other outputs provided by the Service ("AI Outputs") are generated by artificial intelligence systems. They are intended to assist you in identifying potential compliance considerations and should be treated as a starting point for your own review, not as definitive compliance guidance.
You acknowledge and agree that:
- AI Outputs are not a substitute for advice from a qualified Australian legal practitioner
- AI Outputs should not be relied upon as the sole basis for compliance decisions
- You should always seek independent legal advice for compliance matters
- Anchor does not provide legal services and is not a law firm or legal service provider
- No solicitor-client or professional relationship is created by using the Service
2. Limitations of AI Analysis
The AI systems powering the Service have inherent limitations. You acknowledge and understand that:
2.1 Accuracy Limitations
- AI analysis may contain errors, inaccuracies, or omissions
- AI systems may misinterpret context, tone, or intent of your content
- AI may fail to identify compliance issues or may incorrectly flag compliant content
- Accuracy rates cited in marketing materials are based on testing and may not reflect real-world performance
- Results may vary depending on content type, industry, and regulatory context
2.2 Knowledge Limitations
- AI models have training data cutoff dates and may not reflect the most recent regulatory changes
- Regulations, guidelines, and enforcement practices change frequently
- The Service may not cover all applicable laws, regulations, codes, or industry guidelines
- Local, state-specific, or industry-specific requirements may not be fully addressed
- Interpretive guidance, case law, and enforcement trends may not be captured
2.3 Context Limitations
- AI cannot fully understand your specific business context, target audience, or distribution channels
- Compliance requirements may vary based on factors the AI cannot assess
- The Service cannot verify factual claims, scientific evidence, or testimonials in your content
- AI analysis does not account for your organisation's specific compliance history or regulatory relationships
3. No Guarantee of Compliance
The Service cannot and does not guarantee that your marketing content will comply with any applicable laws, regulations, codes, or guidelines.
Even if the Service indicates that content is "compliant", has a high compliance score, or has no identified issues:
- This does not mean the content actually complies with all applicable requirements
- Regulatory authorities may take a different view
- Industry bodies or platforms may have additional requirements not captured by the Service
- Competitors, consumers, or other parties may still challenge the content
- Future regulatory changes may affect the compliance status of previously analysed content
You remain solely responsible for ensuring your marketing content complies with all applicable laws, regulations, industry codes, advertising standards, and platform policies.
4. Australian Regulatory Context
The Service provides analysis relevant to Australian regulatory frameworks, which may include (but are not limited to):
- ACCC: Australian Competition and Consumer Commission guidelines on advertising and the Australian Consumer Law
- TGA: Therapeutic Goods Administration advertising requirements
- AHPRA: Australian Health Practitioner Regulation Agency advertising guidelines
- ASIC: Australian Securities and Investments Commission requirements for financial services advertising
- APRA: Australian Prudential Regulation Authority guidelines
- Industry Codes: Various industry self-regulatory codes and advertising standards
- Platform Policies: Social media and advertising platform policies
Important: The Service's coverage of these regulations is not exhaustive. Regulatory frameworks are complex and subject to interpretation. The Service cannot capture every nuance, exception, or enforcement precedent.
5. Content You Submit
You are solely responsible for all content you submit to the Service ("User Content"), including:
- Ensuring you have the right to submit and use the content
- The accuracy of any claims, representations, or statements in the content
- Obtaining necessary approvals, consents, or permissions
- Compliance with intellectual property rights of third parties
- Decisions made based on AI Outputs
- Publication or distribution of content that has been analysed by the Service
The fact that content has been submitted to or analysed by the Service does not relieve you of any responsibility or liability for that content.
6. AI-Generated Content
The Service may generate content suggestions, corrections, or compliant alternatives ("Generated Content"). You acknowledge that:
- Generated Content is created by AI and may require human review and editing
- Generated Content may not accurately reflect your brand voice, messaging, or intentions
- Generated Content may contain errors, inaccuracies, or inappropriate suggestions
- You should not publish Generated Content without reviewing and approving it
- Similar Generated Content may be provided to other users
- We do not guarantee the originality, accuracy, or appropriateness of Generated Content
- You are responsible for any claims or consequences arising from use of Generated Content
7. No Liability for Regulatory Outcomes
Anchor shall not be liable for any regulatory enforcement actions, fines, penalties, sanctions, or other adverse outcomes arising from:
- Your use of the Service
- Reliance on AI Outputs or Generated Content
- Publication or distribution of content analysed by the Service
- Decisions made based on the Service's analysis or suggestions
- Failure of the Service to identify compliance issues
- Any regulatory proceedings or investigations
This includes, without limitation, any action by the ACCC, TGA, AHPRA, ASIC, APRA, Ad Standards, state fair trading bodies, professional registration boards, or any other regulatory authority.
8. Professional Advice Recommendation
We strongly recommend that you:
- Consult with a qualified Australian legal practitioner experienced in advertising and marketing law
- Engage compliance professionals familiar with your specific industry
- Establish internal compliance review processes and sign-off procedures
- Maintain relationships with relevant regulatory bodies
- Stay informed about regulatory changes and enforcement trends
- Use the Service as one tool among many in your compliance program
The cost of professional legal advice is typically far less than the cost of regulatory enforcement action, reputational damage, or litigation.
9. Limitation of Liability
To the maximum extent permitted by law, including the Australian Consumer Law:
- The Service is provided "as is" and "as available" without warranties of any kind
- We disclaim all warranties, express or implied, including merchantability and fitness for purpose
- We do not warrant that the Service will be accurate, complete, reliable, or error-free
- Our total liability for all claims is limited as set out in our Terms of Service
- We exclude liability for indirect, consequential, special, or punitive damages
Nothing in this disclaimer excludes or limits liability that cannot be excluded under Australian law, including the Australian Consumer Law.
10. Third-Party Content and Services
The Service may reference or link to third-party content, websites, or services. We do not endorse, control, or assume responsibility for any third-party content or services. This includes:
- Third-party AI providers that process your content
- External websites or resources linked from the Service
- Integration partners and their services
- Regulatory body websites and publications
11. Changes to This Disclaimer
We may update this disclaimer from time to time. We will post the updated disclaimer on our website and update the "Last Updated" date. Your continued use of the Service after changes constitutes acceptance of the updated disclaimer.
12. Governing Law
This disclaimer is governed by and construed in accordance with the laws of Queensland, Australia. You submit to the exclusive jurisdiction of the courts of Queensland.
13. Contact Us
If you have questions about this disclaimer or the limitations of the Service, please contact us:
Verteq Pty Ltd (trading as Anchor Compliance)ABN 27 657 435 615
Email: support@anchorcompliance.com.au
Website: www.anchorcompliance.com.au
Summary
- Not Legal Advice: The Service does not provide legal advice. Always consult a qualified legal practitioner.
- AI Limitations: AI analysis may contain errors and cannot guarantee compliance.
- Your Responsibility: You are solely responsible for your content and compliance decisions.
- No Guarantee: A "compliant" result does not guarantee actual compliance with laws or regulations.
- No Liability: We are not liable for regulatory outcomes or reliance on our analysis.
- Get Professional Help: We strongly recommend engaging qualified legal and compliance professionals.